Analyzing the Iconic Image of Che Guevara - 1913 Words

It is hard to travel anywhere in the world without seeing somewhere the iconic image of Che Guevara on a T-Shirt, souvenir, or poster. The original photographer, and the Irish artist who turned that photograph into a print, are virtually unknown. However, their image has been redistributed to the point where it can effectively be called an icon or a meme. There is no small amount of irony in the fact that an icon of communism has become an emblem of capitalism: as the image has been bought and sold countless times in countless countries around the world. The iconic image of Che Guevara has a hipster chic to it, but also political panache. To don the Che Guevara image means one does not agree with the establishment and is part of the 99%. However, Che Guevara is a controversial figure too. The image has been banned in some parts of the world, because Che was a radical revolutionary who was not against the use of armed uprisings in communist revolts. Therefore, the iconic Che Guevara i mage created first in Cuba and turned into pop art by an Irishman is a paradoxical and typically postmodern cultural meme. The Che Guevara iconic image represents an exact moment in history that is distinct and important. The most specific moment in time the iconic image represents was the second Alberto Kordas shutter snapped and he took the photograph for a local Havana newspaper in 1960; he was covering a mass funeral ¦held by Fidel Castro for a group of Cubans killed in the explosion of

Zappos.Com Case Essay Free Essays

1. Sources of competitive advantage lay in the field of their first offer. * First of all they provided a huge selection of styles, colors and sizes of shoes as it was one of the biggest problems of traditional retailers. We will write a custom essay sample on Zappos.Com Case Essay or any similar topic only for you Order Now * At the first stage of their entering of the market, Zappos was the first-mover, which eventually supported its success as the market for on-line order of shoes was estimated to be about $2 billion. * High level of customer satisfaction was also one of the important factors to indicate proper operations of the Zappos. Company achieved such a success due to its corporate culture and a value of extreme concentration on its customers. In the retail business on of the indicators of retailer success is the level of customer return and Zappos succeed to attain this indicator on a very high level. Corporate culture was about delivering WOW effect through service and hiring people who were passionate about service was the most important concerns of the top-managers. This WOW effect was delivering through many ways: from the speed of site loading, all-round telephone support, allowance for 365 days of return, extensive information about the products and fast site loading. That’s why customers were willing to make purchases more often. In my opinion, service is a very important part of providing sustainable sales growth for the company as it creates an image of reliable company which operates in the internet and helps people to choose between traditional shopping and e-shopping. This image while managed properly was a sustainable competitive advantage for Zappos. As it was mostly mentioned features of a corporate culture which provide this competitive advantage than we can say that corporate culture is a background for it. 2. According to the position of the company to retain loyalty of the customers and provide WOW effect through service, it became more important to use UPS as a reliable logistics provider and organize 1-day air delivery with no extra price. Therefore, I can assume that reducing marketing costs for gaining new customers were the right decision as long-term partnership with previous customers was able to generate profit and new customers in the long run perspective. From another side, Zappos was able to keep transportation costs on the constant level partly from the scale of the collaboration with UPS (as it was mentioned, Zappos has become one of the top three UPS shippers). And as it was estimated, UPS ground shipping was able to reach only 11% of Zappos’ customer within 1 day. Knowing the fact that consumers got used to high qualitative and fast delivery, this could significantly harm the perception of the brand by loyal customers. This is the reason why company didn’t refuse to provide one-day air shipping. . First of all, we should understand that in situation of crisis people are decreasing their spending on high-end products if they previously had opportunities for that. That’s why it can be suggested, that company should concentrate more on mass market products and decrease costs while being very careful about scalable expansion. As it was mentioned in the case, Zappos searched for opportunities to improve its supply chain without harmful effect on customer satisfaction. From this point of view, company can concentrate more on retaining loyal customers and acquiring new customers partly by providing promotional discount actions, but at the same time keep prices on the same level, otherwise it can create a sense of discounter among Zappos clients. 4. The most important concern while expanding such business as Zappos is retaining this WOW effect. There are many factors which could affect this service oriented culture negatively, so that company should understand that rapid expansion in the situation of crisis can be very risky. From the other hand, there is no need to add more product to its product range as its already sell shoes, clothing, handbag, accessories, baby products, beauty, entertainment, eyewear, home, jewelry, sporting goods, and watches. In my opinion, company can diversify its businesses by developing other e-platforms with mentioning that they are powered by Zappos. That means that company could partly avoid risks connected with brand perception and increases sales level by selling more products. 5. The environment of a more cost-conscious consumer can harm the business if it won’t be careful about its costs. The main idea here is to provide at least the same level of quality in service with constant rates. Zappos can lower transportation costs through developing closer relationships with transport companies (for ex. try to reduce shipment costs from UPS or use ground shipment when it won’t extend delivery time). Company can also provide selective discounts (for ex. providing promotion discounts for loyal customers or creating encouraging promotional events). They could also take into consideration competitors’ activities and offers in order to make sure that they provide the best prices or better opportunities for their clients. Zappos must take advantage of its other core competencies to ensure that the customer will choose to buy from Zappos as long as they are not paying more for the product. Probably, other variant to boost sales would be testing the system when customer have an opportunity to enjoy free shipping for a bit higher price, while company could gain profitability from a scope of the shipments. 6. First thing which comes to a mind is preserving Zappos’ corporate culture and brand on the same level as these things made Zappos that successful. In my opinion, it would be better to leave Zappos as an independent entity with its charismatic top-manager and founder Tony Hsieh while his forces led company to the leading position. Another thing to concern is a cost structure. One of the ways that Amazon tries to deliver a great customer experience is by offering low prices, whereas Zappos wasn’t ever been concentrated on price competition. This policy also shouldn’t be excluded from the Zappos future strategy as Zappos brand is more about service, but not a lowest price. Probably, another important step would be Zappos’ access to Amazon’ resources. They could be improvements and access to supply chain expertise, warehouses, suppliers and other advantages. Finally, Amazon could use Zappos for looking upmarket towards higher-priced goods. The high touch model obviously comes with higher costs. It’s much more attractive when selling a $400 pair of boots than a $29 pair of flip-flops. Zappos has already been rapidly expanding their product offerings so greater sales of fashion items like handbags and wallets are already steps in this direction. How to cite Zappos.Com Case Essay, Essay examples

Innovation and Sustainable Business Long Range Planning

Question: Discuss about theInnovation and Sustainable Businessfor Long Range Planning. Answer: A business model creates a picture of how an organization operates to provide quality services and value to customers. Therefore, the business model assists the company to beat their competitors in the markets. Consequently, the model enhances the value of the company to rapid profits and revenue growth. Therefore, research shows that it comprises of two elements such as a profit model and business system(Amit, R., Zott, C, 2001) .The business model does not only work as a system of works but rather as behavioral indicators of customers and suppliers. A successful business model integrates the profitability level of a company and its operations. As a result, it can realize the strategic objectives of the company. When an individual conceptualizes a business model as a system, he/she focuses on delivery and production of the company. Therefore, the system has several interdependent activities to go beyond the boundaries and focal industry(Chesbrough, 2006). As a result, the business model conceptualized as a system allows the company to collaborate with strategic partners. Additionally, it creates value especially for its customers. Hence, the business model should deliver its goods and services to their target customers. The business model intellectualized as a system focuses on the delivery approach only rather than giving attention to the operations. The system focuses on creating a good relationship with the consumers for satisfaction. The strategic intentions of the system is to persuade customers to purchase goods and services. In addition, the customer care service is part of the delivery system that attracts more consumers to buy goods and services from a company. The activity systems comprise of governance, structure, and content. The entrepreneurs and managers design and shape the organizational activities into a system. The business model as a system solves static and dynamic problems in the company. Therefore, it is important to indicate the areas that have static and dynamic growth in the organization. For instance, the business model focuses on delivering value to customers and remain competitive in the future(Itami, H., Nishino, K, 2010). As a system, it allows the strategic plan to fit in all operating activities. As a result, the models describe the functions of the company. The system in the company varies depending with the business ecosystem. The business model as a system allows people to communicate at all levels. For instance, the communication moves from the senior to the junior level as a result, static activities change positively. The system also has complex adaptive approaches that evolve the static operations due to the business environment.The business elements such as firms, suppliers, and employees carry out the duties and tasks that enhance transformation in static activities. The business models as a system create networks through joint ventures, strategic alliances, and collaborations. Additionally, it creates a business community with similar goals. Consequently, the business model as a system allows the company to outsource supplies therefore keep the operations dynamic. The business activities are in motion because of the continuous supply of information and technology. The business system educates the employees and employers about their duties and assignments. Therefore, the system controls the entire work flow as well as delivery of goods and services to the customers. The business model links between the inputs and outputs in order to create value for customers. The business models help companies learn from each other. The firms can exchange knowledge and information about innovation and technology. Therefore, the firms can partner to develop similar products jointly. On the other hand, business model enables companies to produce goods and services independently(Magretta, 2002). Global companies achieve self-sufficiency due to collaboration and partnership among themselves. The business model highlights the production costs and management as a result, businesses partner with other firms to reduce costs and increase their assets. The business model maintains the integrated business activities among the firms. Additionally, it triggers communication among the staff from different firms in order to share their business experiences. Besides, it creates cross functional and mixed teams outside and within the firms. For instance, in Taiwanese and South Korean firms in telecom fields focus on sharing their creativity view perspectives. Therefore, t he business models create value chains and flexible team work within the firms. As a result, the firms are in a position to partner outside and inside the firm. According to Zott and Amitt, the business models create the value in electronic businesses. The models concentrate on the importance of outsourcing complimentary services for the businesses. Additionally, the authors suggest that the model comprise of efficiency, complementarities, novelty, and lock in variables. The four factors determine the value creation in e-business. The scholars emphasize that firms should provide customers with unique products and services to satisfy them. Therefore, the uniqueness of these products and services is achieved by companies through devising new methods to address new consumers needs. Furthermore, model modifies the goods and services to satisfy the existing customers requirements. The model focuses on the modification costs that consumers bear to replace the competitors goods. The firm and business partners fulfill the customers need(McGrath, 2010) .Moreover, customers benefit from savings, financial costs, and efforts of the company. The value c reation model proposes that the fours factors influences the companys financial performance. For instance, the business model offers personalized solutions to the customers. Additionally, they reward customers with loyalty programs and vouchers. The strategic partners influence the comprehensive offers of goods and services. The consumers participate in products customization therefore the model has synergy effects. The Killing Two Birds with one Stone article is relevant because it explains a business model as a system as well as a profit model. It explains that a model enables a firm to deliver and produce the companys products and services. Furthermore, it focuses on the behaviors and operations of suppliers and customers. Therefore, it provides a competitive advantage and mitigates business risks(Porter, 2011). The profit model generates revenues for the business in a short term period. The models intention is to reduce costs and increase profits. Therefore, the article emphasizes on the business system and profit model that accelerate the growth of the company. Additionally, the model provides continuous future learning and strategic product differentiation. The significance of finding regarding to the future of business models reflects that technology accelerates the new business models. Additionally, innovation influences the value creation models because consumers will make their payments electronically. The increased use of cloud computing predict the future behaviors of business models. The business models shall improvise ways of interacting with virtual customers in future(Iyer, B., Davenport, T. H. , 2008). There shall be low manufacturing costs because the firms shall customize depending with the customers tastes and preferences. There shall be qualitative change of business model due to the sensors and mobile technologies. As a result, the improved technology shall sharpen the future business models. In conclusion, the producers will engage in data driven innovation to sell their goods and services in the market place. The value chain coordinators will assemble modified solutions for their consumers. The current business models will demand for continuous innovation to match future demand and supply (Porter, 2011). On the other hand, some goods and services will require traditional approaches of business models in order to create value for consumers. The future business models will assist the company to collaborate with the strategic partners, customers, and competitors. The findings reflect that the business models design overall business networks and operations. According to Zott and Amitt, value chain activities are particular tasks that industries carry out to deliver product and services. Partnering is where firms come together to work together with the aim of reducing costs while networking is interacting with other companies to develop contracts. Static or cross sectional is where a company engages in operations that do not change the profitability of the company whereas dynamic and longitudinal activities result to increased revenue and production levels. Innovation process is creating and implementing new ideas to improve delivery method. Figure 1. A business model for creating value References Kodama, M. (2005). Knowledge creation through networked strategic communities: case studies on new product development in Japanese companies. Long Range Planning, 38(1), 27-49. Amit, R., Zott, C. (2001). Value creation in e?business. Strategic management journal, 22(6?7), 493-520. Itami, H., Nishino, K. (2010). Killing two birds with one stone: profit for now and learning for the future. Long Range Planning, 43(2), 364-369. Clark, K. B., Fujimoto, T. (2008). Product development performance: Strategy, organization, and management in the world auto industry. Harvard Business Press. Iyer, B., Davenport, T. H. (2008). Reverse Engineering: Google's Innovation Machine. Harvard Business Review, 86(4). Magretta, J. (2002). Why business models matter. Porter, M. E. (2011). Competitive advantage of nations: creating and sustaining superior performance. Simon and Schuster. McGrath, R. G. (2010). Business models: A discovery driven approach. Long range planning, 43(2), 247-261. Chesbrough, H. W. (2006). Open innovation: The new imperative for creating and profiting from technology. Harvard Business Press. Williamson, O. E. (1975). Markets and hierarchies. New York, 26-30.

Love In The Road Less Traveled Essay free essay sample

, Research Paper Love In The Road Less Traveled Scott Peck # 8217 ; s position of love in The Road Less Traveled is a rectification to what he thought everyone else thought love was. This paper will be an account of Peck # 8217 ; s beliefs about love, a contrasting position on love, and my personal cognition of Peck # 8217 ; s beliefs. Peck had a really pessimistic and, at times, a beliing position of what is believed to be # 8220 ; love # 8221 ; and introduced that in his subdivision on the definition of love. Peck ( 1978 ) believed # 8220 ; Love is excessively big, excessively deep of all time to be genuinely understood or measured or limited within the model of words # 8221 ; ( page 81 ) . Subsequently on in that same page Peck offers a definition of love as being # 8220 ; The will to widen one # 8217 ; s self for the intent of fostering one # 8217 ; s ain or another # 8217 ; s personal growing # 8221 ; ( page 81 ) . He besides breaks down his definition into five remarks: First # 8211 ; The definition has a end or a purpose, Second # 8211 ; The definition given is a round procedure, Third # 8211 ; The definition includes amour propre as love for the other, Fourth # 8211 ; The definition implies attempt, and Fifth # 8211 ; The definition implies a # 8220 ; will # 8221 ; to make something instead than merely a desire. We will write a custom essay sample on Love In The Road Less Traveled Essay or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Peck believes that tonss of enduring can be avoided if a individual would take the clip out to make off with the common misconceptions of love and came to a more precise significance of love. Peck # 8217 ; s subdivision called # 8220 ; The Myth of Romantic Love # 8221 ; goes deeper into why he believes that people do non to the full understand the significance of true love. Peck says, # 8220 ; # 8230 ; the experience of falling in love likely must hold as one of its features the semblance that the experience will last everlastingly # 8221 ; ( page 91 ) . He blames our outlook of this # 8220 ; fairy narrative # 8221 ; love on society. In this subdivision Peck besides discusses the myth that there is one adult male for every one adult female and frailty versa. When a twosome falls out of love, # 8220 ; # 8230 ; so it is clear that a awful error was made, we misread the stars, we did non hook up with our one and merely perfect lucifer, what we thought was love was non existent or # 8220 ; true # 8221 ; love, and nil can be done about the state of affairs except to populate unhappily of all time after or acquire divorced # 8221 ; ( page 91 ) . Peck believes that twosomes that live by this type of outlook award togetherness and see it as a mark of a healthy matrimony but in actuality it is non. Fabulous love, as Peck calls it, may be a fast one in order for the continuance of the human race. This type of # 8220 ; love # 8221 ; is frequently known as dependant. Dependency, Peck believes, is what people mistake for love. Examples of dependence are when a individual: says, # 8220 ; I can # 8217 ; t live without this individual because I love them so much, # 8221 ; or, when a individual contemplates suicide because of the loss of a love. Peck defines dependence as, # 8220 ; # 8230 ; the inability to see integrity or to work adequately without the certainty that one is being actively cared for by another # 8221 ; ( page 98 ) . Peck compares dependence to the feeling that all worlds have to be babied. Peck believes: # 8220 ; All of us have the desire to be babied, to be nurtured without attempt on our parts # 8230 ; # 8221 ; ( page 99 ) . Dependence can even be linked to the most common upset called # 8220 ; inactive dependant personality upset # 8221 ; . This upset is common in people ever seeking for love. These types of people neer feel rather whole and don # 8217 ; t digest solitariness good. When they eventually do fall in love, they become so dependent upon that other individual that they can non even conceive of populating without them. A adult female will even # 8220 ; unlearn # 8221 ; driving in order to go more dependent upon her hubby as a agency of transit. A inactive dependent matrimony can neer be considered echt love or even healthy, but to a inactive dependant, it is considered healthy and unafraid. Dependence can be blamed on the function, or instead absence of, the parent. This brings about old ages of seeking for # 8220 ; # 8230 ; felicity and full-fillment # 8221 ; ( page 105 ) . Although Peck makes valid points that love is non the lone thing to populate for, First Corinthians disagrees. The Bible poetry says, # 8220 ; If I had the gift of prognostication and cognize all about what is traveling to go on in the hereafter, knew everything about everything, but didn’t love others, what good would it make? † ( First Corinthians 13:2-4 ) The poetries go on from there each, at the terminal, saying nil would be valuable without love happening in your life foremost. Peck, nevertheless, has a less romantic position on how of import love truly is in life. Peck believes love is of import but excessively much love can take to dependency. Peck is really the antonym of what the Bible is saying. He believes that a individual should first love himself or herself before they can love anyone else. Dependent people are non ready for the # 8220 ; grown up facets # 8221 ; of love: the injury, the agony, or the sadness. # 8220 ; The merely true terminal of love is religious growing or human development # 8221 ; ( page 106 ) . The Bible believes that love is the 1 dependable thing in life. A individual is to abandon all other things in the name of love. First Corinthians 13:8 provinces, # 8220 ; All the particular gifts and powers from God will someday come to an terminal, but love goes on forever. # 8221 ; Peck disagrees with t his type of life style. This leads back to the # 8220 ; fairy-tale # 8221 ; outlook that if love is at that place, so everything else will fall into topographic point. This # 8220 ; Myth of Romantic Love # 8221 ; is frequently what lead people to heartache and desperation subsequently on in life. These fairy-tale followings frequently try to conform their lives to the myth of the fairy-tale. # 8220 ; # 8230 ; they still cleaving to the myth and effort to conform their lives to it # 8221 ; ( page 93 ) . If one goes through life thought that love is the terminal all be all, so nil else will count to them, which would eventually convey everything to a crashing arrest one time love walks into the image. Peck thinks a individual could truthfully destroy their life by seting everything on clasp for love. Scott Peck # 8217 ; s rendering of what love is or is non was a thorough expression into the society # 8217 ; s outlook on what is believed to be # 8220 ; love # 8221 ; . He has several sentiments on what the misconceptions of love are and he tries to turn to them all. A subject Peck stressed was that love is besides a occupation. True love does non come easy and has to be worked on in order for it to be successful. Peck frequently states that love will non last everlastingly without it being worked upon. I believe that this statement is true in certain instances. One such instance might be a long-distance relationship. If two people claim to love each other they try to work out their relationship even though they are non near to each other physically. Besides Peck believes people are set in the fairy-tale love outlook. Peck thinks society is far away in its # 8220 ; definition # 8221 ; of love because many still believe in the fairy-tale of the adult male or adult female siting in on the white Equus caballus. This type of loving is known as dependant and is non healthy. It is most normally found in people seeking for love. I agree with Peck # 8217 ; s view on what society believes because many still think there is that one individual out at that place for them. Another point Peck makes is that love will non last everlastingly and it is non a feeling. However, I disagree because I feel love is the strongest feeling that a individual can experience and if it is true love so it can last everlastingly. I think love is a feeling because when you love person, you get feelings in your organic structure and head. Thinking about a individual can convey on a moving ridge of softness that is frequently described with love. Or the ever-common butterfly # 8217 ; s people frequently call love. These are all feelings and are frequently experienced in concurrence with love. Finally, Scott Peck # 8217 ; s book The Road Less Traveled is the lone book that combats the general feeling that love is everlastingly, and that love does suppress all, and that existent love is a sudden thing. Peck offers these as lone misconceptions and falsehoods in the eyes of the definition of existent love. Peck, M. Scott ( 1978 ) The Road Less Traveled New York: Simon and Schuster James, King ( 1976 ) The BIBLE: King James Version John Schultz Publishers

Religion and Hoon ho Chung Essay

Religion and Hoon ho Chung Essay Religion and Hoon ho Chung Essay Hoon Ho Chung EWRT1A Written Response #1 Mythology’s Application Compared to the past, modern society often overlook comparative mythology because people focuses more on â€Å"the news of the day and the problems of the hour (Campbell 1).† Thus, not many people look back and see the similarities between their lives and the ideas that are shown in myths. For example, as a Christian, I believe that there is a God who holds the power over all humans; however, this idea conflicts with different religions such as Hinduism, Buddhism, and more. Interestingly, all religions have a God but just portrayed in a different way. Although this is true, in many regions around the world, people still collide because of different perspectives of God. In my experience, the different perspectives gave me a hard time reconciling between some of my family members. My grandparents believe in Buddhism while my family and I worship God as Christians. We used collide sometimes because of the different view of religion. According to Joseph Campbell, we all share the same God; however, not only countries are in conflicts but also families fight over who is right. Besides religious aspects, imperfection is the element that keeps people lovable. In many cases, people care for those who need help such as the homeless or children who can barely walk. For example, as a child, I got a lot of attention because I was so imperfect; however, as I moved further from imperfection, less people started to adore me. According to Joseph Campbell, God is perfect, so people follow the imperfect Christ more than God. The imperfection in human is the beauty and the reason why people are able to share love. Moreover, the disappearance in myth influenced not only the adults but also teenagers who create their own myth. While students go

Learn About the Drug Called Bath Salts

Learn About the Drug Called Bath Salts The designer drug called bath salts contains a synthetic cathinone. Usually, this drug is 3, 4-methylenedioxypyrovalerone (MDPV) although sometimes a related drug called mephedrone is used. Less commonly, bath salts contain a synthetic stimulant called methylone. Methylenedioxypyrovalerone (MDPV) is a psychoactive stimulant that acts as a norepinephrine-dopamine reuptake inhibitor (NDRI). Properties and Appearance The chemical formula of pure MDPV is C16H21NO3. The pure hydrochloride salt is a very fine, hydroscopic crystalline powder ranging in color from pure white to yellow-tan. The powder somewhat resembles powdered sugar. It has a tendency to stick to itself and form small clumps. There is a slight odor, which is stronger with colored varieties. Bath Salts Marketing Bath Salts have been marketed as bath salts and labeled not for human consumption, although the packaging often indicates the product is not really intended for use in the bath. Plus, the products tend to be carried by head shops, gas stations, and convenience stores rather than bath and body shops. Increasing public awareness of the product has led to Bath Salts being sold under the guise of jewelry cleaner or iPod screen cleaner. Bath Salts typically are sold as tablets or as a powder. The drug may be swallowed, snorted or injected. Bath Salts Effects MDPV is a stimulant that produces similar effects to those produced by amphetamines, cocaine, and methylphenidate. However, Bath Salts tend not to be a pharmaceutical-grade drug, so other effects and side effects may be observed. Psychological Effects Bath salts are popular because of their desired psychological effects, which are associated with related stimulants, too: EuphoriaIncreased mental alertnessIncreased wakefulnessIncreased energy and motivationMental stimulationIncreased concentrationIncreased sociabilitySexual stimulationEmpathogenic effectsDiminished perception of the need for sleep and food Acute Physiological Effects Effects are dependent on the dose. Overdose may result in rhabdomyolysis, kidney failure, seizures, metabolic acidosis, respiratory failure, liver failure, and death. Typical dose effects may include: Rapid heartbeatElevated blood pressureVasoconstriction (narrowing blood vessels)InsomniaNauseaStomach crampingGrinding teethElevated body temperature (up to 107Â °F - 108Â °F, which may be life-threatening)Dilated pupilsHeadacheKidney painTinnitusDizzinessOverstimulationHyperactivityDifficulty breathingAgitationParanoiaConfusionPsychotic delusionsExtreme anxietySuicidal thoughts/actions Street Names and Brand Names for Bath Salts Red Dove Blue Silk Zoom Bloom Cloud Nine Ocean Snow Lunar Wave Vanilla Sky Ivory Wave White Lightning Scarface Purple Wave Blizzard Stardust Lovey Dovey Snow Leopard Aura Hurricane Charlie MDPV MDPK MTV Maddie Black Rob Super Coke PV Peeve Meph Drone MCAT Meow Meow

Orphan Brands Essay Example | Topics and Well Written Essays - 5500 words

Orphan Brands - Essay Example 1). Marmite is one of those orphan brands that people can tell what it is just from sight, and often grow used to its particular flavor after a while of using it. Children in Britain are generally fed the substance from the time they are weaned, and most never grow out of it. It has a high B-vitamin content, as well as riboflavin and niacin-and as such is very healthy for them to eat. (The vitamin-B complex helps prevent anemia.) Plus, they grow used to the taste, so it is sort of like soda, potato chips, of other snacks that children in the Western world get accustom to as they grow older. The purpose of this paper is first, to discuss branding, and also to define orphan brands and how they are created, determine why they are named orphan brands, why orphan brands are bought by other companies, weather or not it was a good idea for the company to sell them, how strong was the brand, what benefits are achieved from the new company, advantage(s) and disadvantages(s) of the new company, changes that were made by the new company, brand, what benefits are achieved through the new company, and advantages and disadvantages. We are also going to look at the success of the "orphan brands" and if in fact the companies who chose to sell them should have retained the brands or not, and weather or not it would have been more profitable to do so. Marmite: Love it or Hate it For the sake of further explaining the product in question for that those who do not know, marmite is a popular way to make a sandwich and other similar meals. Here is a popular recipe for the Marmite and Cheese Dream, taken from (Marmite.com.uk, 2008, pg. 1): Marmite and Cheese Dream 1. Take a couple of slices of bread and spread with butter. 2. On one of the slices spread your Marmite on top of the butter (we'd recommend 4g, or about the end of a knife). 3. Now lay on a slice of your favourite hard cheese (e.g Cheddar, Emmental etc). 4. Finish off with some salad vegetables and close this delicious combo with the other slice of bread. Other ideas taken from (Marmite.com.uk, 2008, pg. 1) include include the following delicious treats: Marmite and cheese dream The Italian job Ocean lovers' Ploughman's Sunday roast Mediterranean chicken Veggie delight Tomato with a twist Savoury cheese and cucumber Simple cottage cheese open face Cheat's Welsh Rarebit Marmite is a very niche product, and for the people who live it there is nothing else that hits the spot quite like marmite. It is a product that some people will for sure hate, but those that love it will even go out of their way to follow the product across name changes and product transfers. People are for certain loyal to marmite, no matter who is making the brand they love so much. Marmite's getting a 21st Century Makeover Today Marmite is evolving with the trends of the modern food world. According to the discussed herein article entitled Groceries that Time Forgot (2008,pg. 1), "Marmite's getting a 21st-century makeover. You'll either love it or you'll hate it - but Marmite is henceforth to be sold in plastic squeezable bottles as well as in those old-fashioned glass jars." Bowden adds, "Creating a